Digital Marketing Bootcamp 2020

DAY 1: Getting a lay of the land
Get an overview of the different aspects of digital marketing, including lead generation, SEO, paid search marketing, design, analytics, copywriting, social media, email marketing, mobile marketing, display advertising, and video & audio marketing.

DAY 2: Defining and executing digital strategies
Learn how to define and execute digital strategies, including assembling an enterprise digital marketing team, using marketing tools, and understanding legal requirements.

DAY 3: Putting your newly-acquired skills to work
Gain practical experience by working on a real-world marketing problem and crafting an end-to-end digital marketing campaign plan across multiple channels.

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Adrianna L

Marketing Analyst

“Before taking this class, I didn’t know anything about digital strategies. But I’m finding that I need to, both for my work within my company, and for showcasing our work externally, too. I learned a great deal in the course, as I didn’t even have the most basic knowledge. I walked away thinking clearly about how important it is to leverage metrics to increase engagement and also ensure that you have a clear but flexible roadmap in place. I also found the practical project to be an engaging way to tie everything we learned together.”

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